Full-stack marketing, content development, management, and a bit of design, too.

Building, creating, and running content marketing programs for growing B2B brands. Bringing deep experience across the tech sector and an academic background in international business, responsible AI, and psychology.

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BACKGROUND

With a background spanning tech and media, I work at the intersection of science and creativity, distilling complex concepts into engaging narratives.

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CORE COMPETENCIES

01 Content creation, writing and design.

As a writer by trade, I've learned to distill narratives from complex technical information to deliver compelling content. Working extensively with startups and scaleups, I've learned to handle a lot of design work too.

02 Strategic, tactical content planning.

Building out and testing robust strategies is crucial — even if the strategy changes after gathering interim results. I've learned that it's all about maintaining a balance between the plan and integrating new insights.

03 Methodical content management.

Content management is a marathon — from planning, calendars, drafting and design to feedback, dissemination, and measurement. But long-term management tactics can be key, like reusing and recycling content.

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APPROACH

As a generalist, I build and execute mission-driven content across multiple channels — websites, white papers, publications, newsletters, socials, and more. Whether at startups, scale-ups, or established enterprises, I take a systematic approach to brand engagement.

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FEATURED PROJECTS

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Content Scaling · CentML (now Nvidia)

I was brought in to relaunch several newsletters and scale up CentML's content and social media presence — editorial planning, writing, design, and social dissemination.

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Web Copy · STAT Search Analytics

I joined the STAT team to update the website's copy content and deliver new ad assets. This was a fun project in partnership with a great designer, and we had a talented web team.

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Content Scaling · Cinchy

Joined Cinchy to scale up their content program from landing pages and sales enablement materials to the website and product emails.

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Case Study · Cinchy

While scaling up Cinchy's content program, I built out a series of case studies, including web and print assets for Florida Poly's digital transformation.

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Website, Content, Brand · SpaceAlpha

I was hired to build and execute a comprehensive marcom program in a resource-limited environment, enhancing stakeholder engagement through cohesive brand content.

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White Paper · OTH Security

This white paper was planned, researched, and designed in preparation for a prominent tech conference. It was used for a small campaign targeting sales and partner targets.

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Concept + Headline · BOSCH

This concept and campaign headline were developed as a small job for Bosch appliances, which turned into a long-running, fully integrated campaign. A cool win for me and the agency.

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Presentation & Sales Enablement · OTH

Developed bespoke content plans for the technical team. Analyzed market trends to identify growth opportunities and translated complex technical information into authoritative content.

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